Hallaji Trading Group was established in 1990 (1369 in the Iranian calendar) in Bandar Abbas, Iran. Together with its business partners, the group began its commercial journey by selling stationery products at the Evaziha Bazaar in southern Iran.
In 2006 (1385), the group's main store relocated to a new location, and a wider range of new and diverse products was added to its stationery portfolio. As part of this development, the founders decided to rename the company Morvarid Derakhshan Qeshm and selected Tehran as the new center of their business operations.
Driven by a vision to expand the group and extend its presence into new markets, the founders established a new brand, STORM, in Iran and Spain. Following the brand's introduction, the company's product portfolio expanded significantly to include a wide variety of stationery and school supplies, such as protective covers for books and notebooks, mechanical and wooden pencils, adhesives, erasers, sharpeners, backpacks, pencil cases for different age groups, and many other products.
In 2020 (1399), recognizing the importance of expanding beyond geographical boundaries and strengthening its international presence, the group's management opened a new headquarters in Tehran, followed a few months later by the establishment of an office in Dubai.
At the beginning of 2024 (1403), Arzesh Afarinan Tahrir was established, and since then, STORM's commercial operations have been managed under this company.
STORM has recently introduced two new product lines: Storm Colors, dedicated to coloring, painting, and creative art supplies, and Storm Kids, a specialized product line designed for children.
Today, Arzesh Afarinan Tahrir Holding operates 10 branches and a manufacturing facility specializing in textile products, including pencil cases, backpacks, luggage, and other related items. The group continues to maintain its commercial operations in both Iran and the United Arab Emirates.
At STORM, we are committed to embracing modern technologies and innovative approaches to offer our customers a diverse range of contemporary, forward-thinking products. By incorporating environmentally friendly materials...
